Research of How to market the Use of Portable Payment

209KM Analysis Methods

Project Proposal

Research of how to advertise the use of mobile payment

This kind of example is good for discussion, not used like a model of good report

Stand of Contents





5Critical report on relevant literature3

5. 1 ) Basic Portable Payment Types3

5. 1 ) 1 . Portable Fees Accounts Payment3

five. 1 . installment payments on your Bank Card Mobile phone Payment3

a few. 1 . several. Token based Mobile Payment4

5. installment payments on your Mobile repayment choice5

a few. 3. Factors that effect mobile payment5

5. a few. 1 . Steadiness of portable network facilities6

5. a few. 2 . Standardisation challenges6

your five. 3. 3. User experience7

5. 3. 4. Security8

5. a few. 5. Control Issues9

five. 4. Various other issues of mobile payment10

6Research method11

7Potential Limitations12

8Project Plan13


1 ) Title

The title of the task is ‘A study showing how to promote the usage of mobile payment'. The cellular payment in this article refers to the on-line wireless payment strategies by using portable type products, such as cell phones, PDA and so on.

2 . Subjective

3. Aim

To identify what factors is a huge drawback or perhaps blockage of online payment, and what factors can help promoting the application of mobile payment.

In paradoxon, there is continue to not a lot of people knows about portable commerce and mobile payments as a kind of services. In Ho, Fong, and Yan (2008: 345 - 346) research conventional paper market review sections showed that, 250/ 250 lenders (total range of questionnaire feed backed) possess at least one cellphone; 92% of the survey masse are using cellular phone as conversation channel instead of 3% and 5% are employing the device as commerce and content uses; lastly, regarding 77% with the survey populace are not sure and never heard about mobile commerce. Consequently, many people still have no idea about their mobile phone basically can be function as a payment unit. Opinion is clear that people need services that fit conveniently into their regular mobile work flow and daily lives. Persons want to do things on the move, yet most people are genuinely sick of sitting in front of the computer for ever matters.

5. Objectives

1 . Discover the current mobile payment service and merchants that can be found within the market. Analyse the issues occurring in the services.

2 . Gathering information of people not willing and willing to use mobile phone payment services by collecting sampling coming from different geographical area of mobile users.

3. Analyse the collection of data and compare with secondary data to determine problems that is actually impact within just mobile payment environment

4. Recognize the tactical factors which can be possible put into practice to enhancing current circumstance of mobile phone payment. Advice of recommendations and a conclusion will be based within the above exploration.

5. Qualifications

Electronic payment system is has become played an essential roles with e-commerce surroundings. It has become gradually more trendy because of common use of the internet-based purchasing and banking. These kinds of repayments include traditional plastic cash - credit rating, debit and charge card additionally included the newest emerged systems such as digital-wallets, e-cash, mobile phone payment and e-checks.

Via these quick technologies evolutions, in 1999, DoCoMo NTT launched iMode (which is internet through portable services) in Japan. In respect to NTT DoCoMo (n. d. ) the mobile internet consumer has increased via 1 million to 48 million last year. As customer are using this kind of wireless internet to download music, games, entertainment, online shopping, having to pay bills, bank services and more. Moreover, In accordance to (Miniwatts Marketing Group 2009), China has the top percentage (20. 8%) that was 360, 1000, 000 of sites user between other countries in the world; and 2007, China and tiawan has 547, 286, 1000 cell phones consumption among the world (Infoplease 2009). Eventually this figure...

References: Dahlberg, T., Mallat, N., Ondus, J., Zmijewska, A. (2007), ‘Past, present and future of mobile obligations research:  A literature review', in Electronic Commerce Exploration and Applications 7 (2), p you - 18

Fang, They would., and Philip, P

Feig, N. (2007), Mobile Repayment: Look to Korea [Online] offered from [9 February 2010]

Flatley, J

Mitchell, R. (2007), ‘Strategies & Tactics'. in Computerworld 41 (24), 22, 21, 28

NTT DoCoMo (n. d. ) i-Mode Background [Online] available from [8 Feb 2010]

Singh, S i9000., (2004). ‘Impersonalisation of electronic digital money: effects for lender marketing'. Foreign Journal of Bank Marketing 22 (7), 504 - 521

Zhang, H., (2009) ‘The Study on the Important Factors of Electronic Payment processing system Adoption'

Thanh, D. (2000), ‘Security Issues in Mobile phone eCommerce' In Proceedings in the First Worldwide Conference in Electronic Business and World wide web Technologies & Lecture Notes In Computer Research (1875), London, UK: Springer-Verlag, 467 -- 476

Zhang, T

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